Taking projects for August
Branding Built to Raise,
Branding Built to
Launch and Scale.
Raise, Launch
and Scale
Launch and Scale.
We’re a design studio that works with founders to build thoughtful brands
that feel right, look sharp, and grow with the company.
Ready for your startup to look as serious as the idea behind it? We build brands that get noticed, earn trust, and are remembered for decades.
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About Us
Branding and design
Studio for Startups
Taking project worldwide
Based in London, UK
Trusted by 60+ clients and YC startups across 6 industries, From idea to full branding shipped in 6–14 days
Trusted by 60+ clients and YC startups across 6 industries,
From idea to full branding shipped in 6–14 days
Trusted by 60+ clients across 6 industries- From idea to full branding shipped in 6–14 days
Trustpilot
10+
10+
10+
10+
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
Prince Sammy
Founder, Craftly Studio
Trusted by 60+
Great brands
Services
End-to-End Branding Services
Your brand does not live in a PDF. It has to survive the website, product, pitch deck, sales process, launch assets, and the next 50 things your team creates.
Brand Strategy & Mapping
(01)
We define your brand’s position, audience, personality, and direction with a strategy built around your Startup goals. Useful before we start identity work, or on its own.
Brand positioning & audience
Messaging & brand personality
Competitive & market mapping
Logo Design
(02)
Brand Identity, Social & Marketing design
(03)
Pitch Deck & Presentation Design
(04)
Services
End-to-End Branding Services
Your brand does not live in a PDF. It has to survive the website, product, pitch deck, sales process, launch assets, and the next 50 things your team creates.
Brand Strategy & Mapping
(01)
We define your brand’s position, audience, personality, and direction with a strategy built around your Startup goals. Useful before we start identity work, or on its own.
Brand Positioning
Audience & Messaging
Brand Voice & Direction
Logo Design
(02)
Brand Identity, Social & Marketing design
(03)
Pitch Deck & Presentation Design
(04)
Services
End-to-End Branding Services
Your brand does not live in a PDF. It has to survive the website, product, pitch deck, sales process, launch assets, and the next 50 things your team creates.
Brand Strategy & Mapping
(01)
We define your brand’s position, audience, personality, and direction with a strategy built around your Startup goals. Useful before we start identity work, or on its own.
Brand positioning & audience
Messaging & brand personality
Competitive & market mapping
Logo Design
(02)
Brand Identity, Social & Marketing Design
(03)
Pitch Deck & Presentations
(04)
See what we've done
Support Copilot for SaaS
DESCRIPTION
Draft replies and pulls account context; reduced first-response time by 38%.
DELIVERABLES
AI strategy, AI UX flows, LLM agent, RAG
INDUSTRY
SaaS
Support Copilot for SaaS
DESCRIPTION
Draft replies and pulls account context; reduced first-response time by 38%.
DELIVERABLES
AI strategy, AI UX flows, LLM agent, RAG
INDUSTRY
SaaS
View Project
Support Copilot for SaaS
DESCRIPTION
Draft replies and pulls account context; reduced first-response time by 38%.
DELIVERABLES
AI strategy, AI UX flows, LLM agent, RAG
INDUSTRY
SaaS
Underwriting Risk Copilot
DESCRIPTION
Built a triage assistant to summarize claims; cut manual review time by 42%.
DELIVERABLES
Use-case mapping, Prompt & UI patterns
INDUSTRY
Fintech
Underwriting Risk Copilot
DESCRIPTION
Built a triage assistant to summarize claims; cut manual review time by 42%.
DELIVERABLES
Use-case mapping, Prompt & UI patterns
INDUSTRY
Fintech
View Project
Underwriting Risk Copilot
DESCRIPTION
Built a triage assistant to summarize claims; cut manual review time by 42%.
DELIVERABLES
Use-case mapping, Prompt & UI patterns
INDUSTRY
Fintech
Clinical Note Summarizer
DESCRIPTION
Clinic-lobby assistant answering pre-visit questions; decreased front-desk calls by 28%.
DELIVERABLES
AI strategy, AI UX flows, LLM agent, RAG
INDUSTRY
Healthcare
Clinical Note Summarizer
DESCRIPTION
Clinic-lobby assistant answering pre-visit questions; decreased front-desk calls by 28%.
DELIVERABLES
AI strategy, AI UX flows, LLM agent, RAG
INDUSTRY
Healthcare
View Project
Clinical Note Summarizer
DESCRIPTION
Clinic-lobby assistant answering pre-visit questions; decreased front-desk calls by 28%.
DELIVERABLES
AI strategy, AI UX flows, LLM agent, RAG
INDUSTRY
Healthcare
Catalog Intelligence Engine
DESCRIPTION
Launched a shopping copilot that understands attributes; raised add-to-cart by 12%.
DELIVERABLES
Data cleaning & embeddings
INDUSTRY
Ecommerce/Retail
Catalog Intelligence Engine
DESCRIPTION
Launched a shopping copilot that understands attributes; raised add-to-cart by 12%.
DELIVERABLES
Data cleaning & embeddings
INDUSTRY
Ecommerce/Retail
View Project
Catalog Intelligence Engine
DESCRIPTION
Launched a shopping copilot that understands attributes; raised add-to-cart by 12%.
DELIVERABLES
Data cleaning & embeddings
INDUSTRY
Ecommerce/Retail
Process
From Strategy to Launch in days not weeks
Discovery & Strategy
You book a call and we learn your business, audience, goals, and market to define a clear creative direction.
1 DAY
0
1
/03
Design & Refine
We turn the strategy into thoughtful brand work, refine the details, and make sure everything feels right.
2-7 DAYS
0
2
/03
Deliver & Launch
We package your final assets, guidelines, and files so your brand is ready to launch and grow.
1 DAY
0
3
/03
Process
From Strategy to Launch in days not weeks
Discovery & Strategy
You book a call and we learn your business, audience, goals, and market to define a clear creative direction.
1 DAY
0
1
/03
Design & Refine
We turn the strategy into thoughtful brand work, refine the details, and make sure everything feels right.
2-7 DAYS
0
2
/03
Deliver & Launch
We package your final assets, guidelines, and files so your brand is ready to launch and grow.
1 DAY
0
3
/03
Process
From Strategy to Launch in days not weeks
Discovery & Strategy
You book a call and we learn your business, audience, goals, and market to define a clear creative direction.
1 DAY
0
1
/03
Design & Refine
We turn the strategy into thoughtful brand work, refine the details, and make sure everything feels right.
2-7 DAYS
0
2
/03
Deliver & Launch
We package your final assets, guidelines, and files so your brand is ready to launch and grow.
1 DAY
0
3
/03
Benefits
Why Choose Us
Why Choose Us
Focus
Focus
Quality
Quality
Quality
Attention
Attention
Care
Care
Small By Choice
We’re a small studio by choice. We work with Companies we believe in and give every project our full attention.
We Know Startups
We’ve worked with startups for years, so we understand how they move and what it takes to build one.
We Value Trust
Your time and money matter to us. We keep things clear and make sure the work is worth it.
No Guesswork
You’ll always know what we’re working on, what comes next, and what we need from you.
Features
All Features in One
All Features in One
Brand direction
We define the creative direction, references, tone, and principles before the identity system begins.
Brand direction
We define the creative direction, references, tone, and principles before the identity system begins.
Brand direction
We define the creative direction, references, tone, and principles before the identity system begins.
Brand system
Reusable rules, examples, and templates so every touchpoint feels like the same company.
Brand system
Reusable rules, examples, and templates so every touchpoint feels like the same company.
Brand system
Reusable rules, examples, and templates so every touchpoint feels like the same company.
Pitch and sales assets
Decks, one-pagers, investor materials, sales slides, and launch collateral.
Pitch and sales assets
Decks, one-pagers, investor materials, sales slides, and launch collateral.
Pitch and sales assets
Decks, one-pagers, investor materials, sales slides, and launch collateral.
Craftly
Visual identity
Logo usage, typography, colors, layouts, graphic language, and visual rules.
Visual identity
Logo usage, typography, colors, layouts, graphic language, and visual rules.
Visual identity
Logo usage, typography, colors, layouts, graphic language, and visual rules.
Website application
How the brand shows up across hero sections, product visuals, CTAs, and proof sections.
Website application
How the brand shows up across hero sections, product visuals, CTAs, and proof sections.
Website application
How the brand shows up across hero sections, product visuals, CTAs, and proof sections.
Social and launch templates
Reusable assets for announcements, content, hiring, campaigns, and product updates.
Social and launch templates
Reusable assets for announcements, content, hiring, campaigns, and product updates.
Social and launch templates
Reusable assets for announcements, content, hiring, campaigns, and product updates.
Tools and workflow
Our tools change.
The standard doesn’t.
We use whatever helps us move faster, explore better, and
deliver a brand system your team can use properly.
We design, build, and evaluate with a modern AI stack—LLMs, vectorsearch, orchestration, and observability—so your features are fast,
reliable, and secure.
The Team behind the work
We help you shape
what comes next
The Squad Shipping Your AI
Prince Sammy
Founder/CEO
Noah Reed
ML/Agent Lead. Builds domain agents
Noah Reed
ML/Agent Lead. Builds domain agents
Noah Reed
ML/Agent Lead. Builds domain agents
Lucas Hayes
Solutions Architect. Connects AI to your stack
Lucas Hayes
Solutions Architect. Connects AI to your stack
Lucas Hayes
Solutions Architect. Connects AI to your stack
Jordan Brooks
Data Engineer. Secure access policies
Jordan Brooks
Data Engineer. Secure access policies
Jordan Brooks
Data Engineer. Secure access policies
Erin Park
MLOps Engineer. Productionizes with CI/CD
Erin Park
MLOps Engineer. Productionizes with CI/CD
Erin Park
MLOps Engineer. Productionizes with CI/CD
Results
Real results behind our work.
Our work has helped Companies raise millions of $$ in funding, reach thousands of users, and build stronger identities, with 40+ brands built over 6+ years, including 10+ YC startups.
OUR CLIENTS HAVE RAISED
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR CLIENTS HAVE RAISED
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR CLIENTS HAVE RAISED
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR CLIENTS HAVE RAISED
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
OUR GROWTH
$37
M+
TOTAL BRANDS BUILT IN 6 YEARS
45
+
YC STARTUPS WHO TRUST US
10
+
Awards
It was a great experience having Sammy design our logo. I’ve worked with many agencies and designers in the past, and have been impressed with the speed and professionalism of Sammy’s work. Highly recommend!
Geraldine de Gunzburg
COO, KelAI (YCP26)
01
/03
I love the new logo. It feels like us, but better. Sammy really understood what we were trying to build and turned it into a brand we’re genuinely proud to put our name on.
Lodovico Benvenuti
CEO, Trellis (YC P26)
02
/03
It was amazing working with Sammy. He understood our vision, brought it to life, and made the whole process really easy. Would definitely work with him again.
Raj Patel
CEO, Human Archive (YCW26)
03
/03
We shipped our first copilot in 7 weeks and cut support tickets by 31%. The eval dashboards made every decision obvious.
Elena Ruiz
Cantos SaaS’s VP Product
01
/03
We shipped our first copilot in 7 weeks and cut support tickets by 31%. The eval dashboards made every decision obvious.
Elena Ruiz
Cantos SaaS’s VP Product
02
/03
We shipped our first copilot in 7 weeks and cut support tickets by 31%. The eval dashboards made every decision obvious.
Elena Ruiz
Cantos SaaS’s VP Product
03
/03
We shipped our first copilot in 7 weeks and cut support tickets by 31%. The eval dashboards made every decision obvious.
Elena Ruiz
Cantos SaaS’s VP Product
01
/03
We shipped our first copilot in 7 weeks and cut support tickets by 31%. The eval dashboards made every decision obvious.
Elena Ruiz
Cantos SaaS’s VP Product
02
/03
We shipped our first copilot in 7 weeks and cut support tickets by 31%. The eval dashboards made every decision obvious.
Elena Ruiz
Cantos SaaS’s VP Product
03
/03
Testimonials
What Our Clients Says
Pricing Plans
Simple pricing.
No hidden surprises.
Retainer
Popular
$3,900
/ Month
What’s included
Ongoing creative support to keep your brand consistent and moving forward.
Unlimited design requests
On Demand Social Posts
Direct, async collaboration
Pause or cancel anytime
One time project
Scoped to your project
$1,400
/ Minimum price
What’s included
A defined scope and clear timeline for focused brand projects, Logo, pitch decks, social design, and more.
Fixed scope & timeline
Dedicated senior design team
Full handover of all files.
Scoped and quoted on a call
Pricing Plans
Simple pricing.
clear scope, transparent
costs
Retainer
Popular
$3,900
/ Month
What’s included
Ongoing creative support to keep your brand consistent and moving forward.
Unlimited design requests
On Demand Social Posts
Direct, async collaboration
Pause or cancel anytime
One time project
Scoped to your project
$1,400
/ Minimum price
What’s included
A defined scope and clear timeline for focused brand projects, Logo, pitch decks, social design, and more.
Fixed scope & timeline
Dedicated senior design team
Full handover of all files.
Scoped and quoted on a call
Pricing Plans
From pilot to enterprise clear scope, transparent costs
annually
Retainer
Popular
$3,900
/ Month
What’s included
Ongoing creative support to keep your brand consistent and moving forward.
Unlimited design requests
On Demand Social Posts
Direct, async collaboration
Pause or cancel anytime
One time project
For organisations
$1,400
/ Minimum price
What’s included
A defined scope and clear timeline for focused brand projects, Logo, pitch decks, social design, and more.
Fixed scope & timeline
Dedicated senior design team
Full handover of all files.
Scoped and quoted on a call
FAQs
Frequently Asked Questions
Frequently Asked Questions
What does your process look like?
We start by understanding your business, goals, and audience, then move into strategy, design, feedback, and final delivery.
What does your process look like?
We start by understanding your business, goals, and audience, then move into strategy, design, feedback, and final delivery.
What does your process look like?
We start by understanding your business, goals, and audience, then move into strategy, design, feedback, and final delivery.
Who will I be working with?
You’ll work directly with Sammy and the Craftly team throughout the project. You’ll always have direct access to the people working on your brand.
Who will I be working with?
You’ll work directly with Sammy and the Craftly team throughout the project. You’ll always have direct access to the people working on your brand.
Who will I be working with?
How do you handle communication?
We use tools you’re already familiar with, including Trello, Slack, Figma, WhatsApp, and Gmail, to keep communication easy and get feedback quickly.
How do you handle communication?
We use tools you’re already familiar with, including Trello, Slack, Figma, WhatsApp, and Gmail, to keep communication easy and get feedback quickly.
How do you handle communication?
How long does a project take?
Timelines depend on the scope, but we work quickly without cutting corners. Before we start, you’ll get a clear timeline so you know what to expect.
How long does a project take?
Timelines depend on the scope, but we work quickly without cutting corners. Before we start, you’ll get a clear timeline so you know what to expect.
How long does a project take?
Contact
Let’s Build Intelligent Things
E-mail address
Phone number
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